In the competitive business environment prevailing today, websites need to be innovative to attract visitors. Though there are many different ways to attract visitors to your website, videos are a very effective way to attract them. A video could make a long story short as you could tell a long story in a short time though a visitor could take a long time to read the same story if it is left there in printed text. Therefore, videos could save time for visitors to your website. This is why more and more websites prefer to have videos in them.

When you want to insert a video in your website to promote your product or the service, you could do it in one of the two ways.

· You could find a video from somewhere and post it in your site.

· You could create your own video and post it.

Sourcing a video

Building a website these days is not a difficult task. Using online resources, you could build your own website. In order to sell your product you could write the details of the product and leave it as content on your web page. Now, you have the possibility to find a clip that is relevant to your content in websites such as YouTube and MySpace. You have the option to leave that video on your site to support your written text. Those who like the text could read it and those who are lazy to read could view the video.

Creating Your Own Video

In order to create a video to support your product, you only need a camcorder, digital video camera or a good cell phone that has the video capability. You need lighting and a quiet room in your house if you are going to create an indoor video. In your room, you could leave your product and make the video giving all the details about it. In order to support the video you could add a narrative also. Finally, you could leave it in your web page. Such a video will be able to boost your sales as even the people who cannot find time to read descriptions will be able to view your video and learn about your product.

It is necessary to make your video a short presentation. Also it should not belong to types of videos that are seen very often. You could have your propaganda in the video but you need to produce it in such a way that your video looks natural.

An additional advantage of videos is that there are quite a few mobile devices that could be used to watch them. Therefore, people may view your video with their smart phones also. Even with a video most web surfers look for quality content and not video effects and things. Therefore, the key to success with your video is not how it is presented but what it contains. As such, you never need to worry if you are unable to reach professional quality with your video.

Even you have the option to create a video and post it in video sharing sites with links to your website.